Sunday, December 26, 2010

Marketing vs. Continuation of the Past-Present Interloop

Products and value are amorphous, emotional building blocks upon which we build our lives. To demonstrate think; of your first car, favorite pair of shoes, best meal you can cook, something you've lost? With consideration given just pairing this short list of simple adjectives and nouns should elicit a flood of emotions (usually felt in an underlying way).

Our willingness to commit resources also serves to demonstrate a product's importance, recommendations are 35% for the percentage of our paycheck that is spent on housing. If a realistic 45 hour workweek and 30 year mortgage are used: 2 full workdays with a half hour lunch (7.5 hours a day) a week are now already spent...for the next 30 years. Many would say, "good, I can live with that exchange". I would say you're now very committed to a fixed system and vulnerable to change. Especially if the way you earn money does not contribute to your easily employable skill set, your future is tied in with that of your employer's and theirs is with great world of changeable conditions. What does a lamprey do when the Vietnamese get their shark? Manufacturing symbolism joke, Hahhahaa.
 
From the moment a consumer learns of a Product Offering (PO) values are created and exist within that individual. These values exist latently or above the threshold, regardless of product adoption and can exist far beyond the product or ultimate consumer's lifetime. To illustrate, think of this ray as your life timeline, as you learn of a PO it enters into your collected memories.
After this introduction every time contact is made with the PO the memories are strengthened and value, both positive and negative, is created along the continuum.

As an example, think of an apple; the weight of it in your hand, the waxy texture of the skin, the crisp bite of flesh with sweet meat being ground between your teeth. Meditate upon this for a moment...



 ...those among you with pleasant memories relating to apples are now having their present awareness enhanced by the past. At the same time movement into the future is temporarily halted as the existence bounces between past memories and the present apple experience.



Many times this segmented awareness will expand into future thought relative to the desire for a repetition of the event. If a reaccourance (a) is desired in the short term plans and obstacles will arise to plot a path to the event but if the event is desired in only in a general sense or in the distant future (b) the imagined event will arise without accompanying plans/obstacles, which I'll call daydreaming.
The difference between Future Event Planning (FEP) and daydreaming is that FEP allows for a continuation of the past-present interloop to include the future reappearance of the event, the present awareness is now existing in a full time continuum of past-present-future. This is better diagrammed like,
 
as the linear progression of the thought can flow freely between any of the 3 time states. 
However, daydreaming creates a disconnect while offering the easy manifestation of the event and its correspondingly pleasant emotions free from planning/obstacles. This could be seen as,
 where the mind will have to jump between the two mutually exclusive processes. Because the future event is explicitly created without real world consideration any intrusion of past or present adds reality and detracts from the richness of the fantasy. After the mind has taken its sensational fill from the daydream, the future event dissolves back into the subconscious, rarely creating new memories as the scene has just enough energy to exist but not enough to create and preserve its own reflection. 

Contrarily, if considered often enough that daydream with its familiar emotions will crystallize and exist as a holding dock for the consciousness when the past-present interloop becomes too emotionally uncomfortable to bear. With enough real time spent in the crystal palace its realness will grow to compete with that of the real world. Marketing both supplies the narrative and helps condition perception in an attempt to reunite the past-present interloop with the future.

This is key, the individual fantasies will manifest themselves in reality beginning with an individual's perception of reality, and will become reality through selected perception, or what is know as self-confirming bias. The individual that believes the car-women link and sees an attractive woman with a man in a sports car will know that she was swayed by the car, and that that is what he is missing to get the woman.


Knowledge is armor, so put on your waders before going outside.

TheColinAWatley





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